Diva Professional Styling

Design direction of brand identity, products, packaging and mobile and desktop websites for Diva Professional Styling, the leading professional hair electrical brand in the UK.

This also involved art direction of hair and beauty photoshoots and video shoots as well as heading the design and creation of brand guidelines to be used across all aspects of marketing in the UK and Europe.

I wanted to expand people's experience of the brand by creating a mobile website that was useful and convenient and expanded the Diva Professional Styling "universe" beyond just the products. Here we offered video tutorials, access to further product information and an easy-to-use platform to purchase products, on-the-go. For this I designed and produced scamps and the style guides as well as art directing and overseeing the video shoot tutorials that were produced.