Chromatix

Design Direction for visual identity of products, marketing collateral and packaging for new Chromatix colour range of award winning hair dryers and straighteners.

The brief was to design and launch a range of hair dryers and straighteners which were fun and colourful. I worked on the product design of the dryers, trying to develop a product that appeared both professional and fun in terms of look and feel.

I also designed and art directed the logo, packaging and marketing assets for point of sale including posters, wobblers, shelf talkers and the video above (still work in progress). This also involved art direction of hair and beauty photoshoots, coming up with the slogan and marketing copy, as well as designing and managing brand guidelines across all aspects of marketing in the UK and Europe.