Kellogg's Coco Pops

Project to design a range of collectible cards and magnets for Kellogg's Coco Pops.

I was given an incredibly low cost price to come with ideas for and design a collectible product that would educate and inform children but also be fun. In response, I designed these augmented reality games which utilized the cereal box and the collectible cards and magnets inside.

The first game involved holding the box in front of your web cam to reveal the imaginary inside of the packaging, which was a cartoon safari world where Coco the monkey and his friends resided. One could steer his bus through the jungle, picking up his friends and avoiding villains along the way. The second game involved using the cards and magnets to solve puzzles by interacting with your web cam in various ways.