Toy Story 3

A range of toys, in partnership with Disney and Shell to promote Pixar's latest Toy Story movie.

Shell wanted to create some collectible toys which would drive parent's to their garages. By partnering with Disney, we decided to put the main Toy Story 3 characters in vehicles, some of them mismatching, to draw the connection between the Shell garages and the movie. I worked on the design of the concept as well as the colouring of the products, the design of the packaging and the functionality of each vehicle.

The collaboration proved extremely successful with many toys becoming collectors items.